Percolation

per⋅co⋅late
To pass through a porous substance; filter; ooze; seep; trickle.

To become active, lively, or spirited.

To show activity, movement, or life; grow or spread gradually; germinate: Interest in the idea has begun to percolate.

•

Fri Feb 20

Social media overthrows NBC 4, claims entire news broadcast

marrina:

Social media “evangelists,” are easily identified by their habit of wandering the office, insisting on ways that things with funny names—like Twitter and Facebook—can “revolutionize the way we do business.”

During off hours, many of these gurus troll the Internets, waiting for some desperate company or non-profit to burden its dwindling staff with the time-consuming task of “reaching out and connecting with the community,” via short text messages, links and crappy video—only to have the social media hordes turn around and spout off various ways that said business, “just doesn’t get it.”
YOU just don’t get it, you idiot.