Social Media...huh?
The web was built on the idea of sharing and being social - it is hardly a revolutionary concept. What is revolutionary is the way marketers, consumers and businesses are using the web today.
Communicating and interacting via ever-newer, shinier, bigger, faster media tools and channels is what most of us mean when we talk about "social media."
And is this a bad thing? No way. Companies are coming to you, asking your opinion, begging for your attention - all so you'll give them just a moment of your time.
So leave that review, "like" that company on Facebook who offered the great Groupon deal and post a shout-out on Yelp to a company who gave you great customer service. The power is yours.
Communicating and interacting via ever-newer, shinier, bigger, faster media tools and channels is what most of us mean when we talk about "social media."
And is this a bad thing? No way. Companies are coming to you, asking your opinion, begging for your attention - all so you'll give them just a moment of your time.
So leave that review, "like" that company on Facebook who offered the great Groupon deal and post a shout-out on Yelp to a company who gave you great customer service. The power is yours.
This article highlights nine companies (big and small) that have transformed their online presence by implementing innovative social media marketing.
