Social Media...huh?
The web was built on the idea of sharing and being social - it is hardly a revolutionary concept. What is revolutionary is the way marketers, consumers and businesses are using the web today.
Communicating and interacting via ever-newer, shinier, bigger, faster media tools and channels is what most of us mean when we talk about "social media."
And is this a bad thing? No way. Companies are coming to you, asking your opinion, begging for your attention - all so you'll give them just a moment of your time.
So leave that review, "like" that company on Facebook who offered the great Groupon deal and post a shout-out on Yelp to a company who gave you great customer service. The power is yours.
Communicating and interacting via ever-newer, shinier, bigger, faster media tools and channels is what most of us mean when we talk about "social media."
And is this a bad thing? No way. Companies are coming to you, asking your opinion, begging for your attention - all so you'll give them just a moment of your time.
So leave that review, "like" that company on Facebook who offered the great Groupon deal and post a shout-out on Yelp to a company who gave you great customer service. The power is yours.
“We don’t want to scare people into being afraid to use social media to its fullest potential,” Heron said. “We really want to trust them to do it well.”
Liz Heron, the social media editor at The New York Times
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