Social Media...huh?

The web was built on the idea of sharing and being social - it is hardly a revolutionary concept. What is revolutionary is the way marketers, consumers and businesses are using the web today.

Communicating and interacting via ever-newer, shinier, bigger, faster media tools and channels is what most of us mean when we talk about "social media."

And is this a bad thing? No way. Companies are coming to you, asking your opinion, begging for your attention - all so you'll give them just a moment of your time.

So leave that review, "like" that company on Facebook who offered the great Groupon deal and post a shout-out on Yelp to a company who gave you great customer service. The power is yours.

I am a social media enthusiast - its in my blood. In what other field do I get to combine my love of people and new media technology so well as that of social media?

I love technology and spend at least 12 hours a day on the computer, but I do occasionally come up for air.

“Thought is subversive and revolutionary, destructive and terrible, thought is merciless to privilege, established institutions, and comfortable habit. Thought is great and swift and free…” - Bertrand Russell.